Resources

Resources for growing a local business.

Straightforward advice to help you understand the numbers, make better decisions and know what to improve next.

How much website traffic do you need to win more customers?

Use your website conversion rate, close rate and average customer value to work out the traffic you actually need.

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Google Business Profile for local businesses: what to include

A practical checklist for services, areas, photos, reviews and regular profile activity.

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Missed call text-back: how it keeps good leads alive

What the system does, when it helps and how to keep the reply useful rather than robotic.

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What type of advertising should I make for my local business?

Advertising asset ideas for founder videos, service explainers, offers, local callouts, reviews and completed work.

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Website Health Checker

Enter your domain and get a score from 1 to 100 for the main technical, SEO and indexing signals.

Check your website

Background Remover

Upload a photo, remove the background with AI and download a transparent PNG. No account needed.

Remove a background

What is site indexing?

Learn how Google discovers, stores and decides whether your pages can appear in search results.

Read the guide

Advertising economics

Work backwards from customer value and close rate to understand what you can afford to pay for a lead.

Read the guide

Want to run the numbers first?

Estimate traffic, leads, revenue and ROI using your own website and sales figures.

Open the lead calculator