What type of advertising should I make for my local business?

Founder video

Film a short video of the owner speaking to camera. Say who you help, what you do and what customers can expect. Keep it natural. A real person with a clear message can build more trust than a polished graphic that could belong to any company.

Service explanation

Pick one service and explain the problem it solves, what the work involves and what a customer should do next. One advert should usually have one clear subject. Trying to list every service at once makes the message weaker.

New customer offer

Give people a clear reason to act. This could be a free quote, survey, consultation, fixed-price check or another offer that fits the business. The offer should make the first step easier without training customers to expect heavy discounts.

Location-specific callout

Create adverts that name the town or area you want more enquiries from. Pair the location with one clear service rather than listing everything you do. This makes the advert feel more relevant to someone who recognises the place immediately.

Completed work or before-and-after

Show the work. Use real project photos or video, explain what changed and add a short result or customer comment. Real proof gives the advert something concrete to say and helps the customer picture the same outcome for themselves.

Customer review

Turn a strong review into an advert. Keep the proof specific, then add a simple call to action such as call, message or request a quote. Use the customer’s real words rather than rewriting the review into marketing language.

Common question or objection

Answer something customers ask before buying, such as price, timescale, disruption, guarantees or what happens during the work. Good adverts can remove uncertainty before the customer ever speaks to you.

Seasonal advert

Promote work that becomes more relevant at certain times of year. Use the season as the reason to act, not as filler around a generic advert. The service, offer and timing still need to make sense together.

Match the advert to the platform

Google Search is driven by what people are already looking for, so the offer and landing page matter most. Facebook, Instagram and TikTok need stronger visual creative, so test real people, real work and clear local messages.

Build a small library instead of one perfect advert

Do not put all the pressure on a single advert. Build a small group of useful assets that can be reused and tested in different combinations. Record the founder answering three common questions. Photograph several completed projects. Save customer reviews as they arrive. Create one clear explanation for each core service and a few location-specific versions. Over time this gives you a bank of real material rather than forcing you to invent a new idea every week. The platform can change, but useful proof, clear explanations and recognisable local messages remain valuable. Start with what you can produce consistently and improve the quality as you learn what gets attention and enquiries.